
Over the past few years, Twitter has taken the world by storm; what used to be a place to share scattered thoughts has become a platform for so much more. Not only is it a place to connect, but a place to catch up on news, build a brand, and most importantly, advertise.
Today, many brands take to Twitter to give their brand some sort of personality to connect with their audiences. If you’re a frequent Twitter user, you’ve probably seen fast food chain Wendy’s funny tweets before; they use feisty comebacks and jokes to Tweet other brands, bringing them over 3 million followers. These Tweets almost always go viral, creating a subtle and effective form of advertising! This list shares some of Wendy’s most iconic Twitter roasts, and it’s not hard to see why everyone eats it up.

Another brand I’ve noticed that uses humor to advertise and grow their brand is Steak-umms, which I had personally never heard of until their viral Tweets started showing up on my timeline. What caught mine and a lot of others’ eyes is their use of ‘relatable’ memes. They completely rid themselves of any obvious advertising on their Twitter account, and rely on jokes, memes, and relatable Tweets that cater to millennial humor. I’ve seen multiple Twitter users say they’ve purchased Steak-umm products just due to their Twitter account, so I’d definitely say their advertising tactics are a success.

If you’ve gone on the internet at least once in the past few months, you’ve heard about Popeyes’ new chicken sandwich. It’s taken the internet by storm, and that hype started all from Twitter. After the release of the new sandwich, people started sharing their thoughts and opinions on Twitter, and in no time it grew into a wildfire. Popeyes drive-through lines all over America were stretched around the street, fights were breaking out inside of the store, and customers were purchasing the sandwiches to sell them on the street. The sandwhiches are currently sold out worldwide. Shortly after the hype, Chick-fil-A’s marketing team felt threatened and took to Twitter to hype up their own sandwich which only led to Popeyes clapping back, giving them even more exposure. This article goes more in depth on the thought process between Popeye’s Tweets, and how the advertising team dealt with the mayhem.

A final, less subtle advertising tactic I constantly see on Twitter is the sponsored post. Brands can pay to sponsor a given post, which makes the Tweet appear on their target audiences’ timelines. Though some Twitter users brush these posts off, I can definitely say they’ve worked on me; the other day, a Dunkin Donuts sponsored Tweet popped up on my timeline advertising their new seasonal drinks, and I was at their drive-through to try them the next day.

Brands use Twitter as a way to connect with their audience through jokes, memes and fun, which makes us feel like it’s more than just an ad. Overall, I can only see Twitter going up from here in the advertising world.





















































