Upon first hearing that we would be visiting Bake More Pies, I was confused; before doing a bit of research, I assumed it was a bakery of some sort. In actuality, Bake More Pies is a digital marketing agency based in Tampa, Florida. The relevance of their name comes from the ideal that markets and budgets are ‘slices of the pie’ that people have to fight over; at this agency, their goal is to create a win-win solution and ‘bake more’ instead. Potential clients can learn more about their story here. Through visiting the office and getting to hear an insightful presentation, we were able to learn a bit more about what exactly goes on in a digital marketing agency, and what each job entails. The presentation was given by Cordes Owen (CEO & founder), Mike Cura (VP), Hailey Plunkett Owen (director of account services), Nikki Neukomm (digital media buying specialist) and their two adorable dogs Pepper and Mia.

Something that really stood out to me was each presenter taking the time to explain what exactly their daily tasks are within their job. Looking at it from a bigger picture, a lot of people may think that working at a digital marketing agency is just creating social media posts and ads, but it’s so much more than that. Bake More Pies has a pretty large range of the services they offer to their clients from more common things like social media management and copywriting, to more technical aspects like web design/development and AI. I found it really interesting that the agency does it all, as some agencies specialize in a specific area. By doing so, they are able to give their clients the ultimate experience in taking their brand and sales to the next level. Their website digs a little deeper into their services and how they can assist their clients with their desired needs.

Aside from learning about the workplace environment and duties, Mike Cura also briefly touched on what digital marketing agencies look for in applicants and how specifically to have a good interview at Bake More Pies. He even gave tips on what not to include on your resume, such as your GPA if it is under 3.5. Digital media buying specialist Nikki Neukomm shared with us how she started as an intern at Bake More Pies and actually did not have the best interview. Through dedication and working hard with client Prayer Bowls, Nikki was able to secure a job that she loves at Bake More Pies.

We were given the opportunity to tour the studio, which took my understanding of the agency to the next level. I was surprised to see that the seemingly-small studio was actually quite large, and had a separate room for each given service, such as a room for audio recording/podcasts and a room for video recording. My personal favorite room was the greenroom, where clients are able to relax in or use as a wardrobe/makeup room. Cordes Owen noted that many musicians visiting have used the room to decompress or prepare for performances.

Overall, I had a great experience visiting Bake More Pies! I’m glad to have gotten a bit more insight on what actually goes on in a digital marketing firm, and will definitely take all the information into consideration on what exactly I’d like to do in the future.