In this day and age, social media plays a prevalent role in so many of our lives. Whether for work or play, I find myself scrolling through social media multiple times a day and constantly finding new content that I love. My personal favorite social platform is Instagram; I’m most active on it, and I love sharing pictures to update my friends and family on my life. Something I particularly like about Instagram is their story feature – though multiple social platforms have tried to re-create Snapchat’s story feature, I think Instagram does it best. I use it more often than I post pictures, and I use fun hacks like these to spruce up my stories and make them stand out. Additionally, I feel like Instagram has become a huge platform for brands – it now offers features to shop directly from brands’ profiles, so I would love to incorporate it in my work in the future.

Though Instagram has my heart, I also have a great time on Twitter. Recently creating a ‘professional’ Twitter account has definitely opened up more doors for me, as it has allowed me to connect with peers and professionals in the PR/Ad world and keep a strictly work-related image. Twitter user Madalyn Sklar hosts weekly chats under the hashtag #TwitterSmarter which is a great way to get involved with the community, and has given me a chance to network and learn more about Twitter marketing. Aside from that account, I also have my personal account that I’ve had for years. That account is used much more often and I’m able to share funny Tweets and interact with friends. I also love Twitter because it’s a great news source; I often find most breaking news on Twitter before I hear it anywhere else. It’s a relaxed community that I really enjoy! 

As a whole, I would definitely consider myself an active social media user. Having said so, I hope to continue to work with it on a professional level and become a social media manager for a small company or business. As new platforms prevent themselves (i.e. TikTok or Byte), I am eager to keep learning the algorithms and the best was to create content.